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Staff with gift card

Birmingham Hospice signs up to The Charity Shop Gift Card

17 June 2024

Birmingham Hospice is now accepting The Charity Shop Gift Card – the only nationally accepted, multi-retailer gift card that can be spent exclusively in charity shops.

The Charity Shop Gift Card is a not-for-profit that has been developed and launched in association with the Charity Retail Association.

Birmingham Hospice is now selling and accepting it in its 21 stores, which generate funds to provide compassionate end of life and palliative care to people across Birmingham.

It joins the charity shops of Acorn’s Children’s Hospice, St Giles, Midlands Air Ambulance, New Starts and Myton Hospice in the West Midlands in accepting the card.  With the gift card for good also being accepted by the national network of shops run by Sense, Marie Curie, Shelter, Crisis, YMCA and The Children’s Society there’s a huge choice of where the gift cards can be spent in the region.

The scheme will support the growing second-hand revolution, which is helping to reduce the amount of waste sent to landfill. It will also help national and regional charities boost their own income by giving them their first collective opportunity to tap into the £7billion-a-year gift card market.

The Charity Retail Association has 450 members with 9,000 shops, and together they are already diverting over 300,000 tonnes of textiles away from landfill and contributing over £300million to help fund the work of their parent charities.

As a social enterprise, the majority of profits will go towards funding charity gift cards for good causes to donate to the communities they are supporting.

The gift cards themselves are recyclable and compostable, and are available from participating charities and at supermarkets and other major high street retailers. They can be purchased as e-vouchers from

The Charity Shop Gift Card is a member of Social Enterprise UK, and the Gift Card and Voucher Association.

Jonathan Varley, Head of Retail for Birmingham Hospice, said: “We’ve thrilled to launch The Charity Shop Gift Card in our shops.  As well as being a great new way to support the hospice, we’ll be looking to work with local organisations to use the scheme to help support the community in accessing the essential items available from our shops.”

Lee Fellows, Co-founder of The Charity Shop Gift Card, added: “As a Brummie, I’m really pleased to welcome my local hospice into the scheme.  Birmingham Hospice has some fantastic shops, including the amazing Reloved Brum in Harborne, so I’m sure that our cardholders will love the new options to spend their cards.”