Our lawful basis for the collection of clinical data is public task.
Article 9(1) of EU GDPR states that processing of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health, or data concerning a natural person’s sex life or sexual orientation shall be prohibited.
However Article 9(2h) states that the above shall not apply if processing is necessary for the purposes of preventive or occupational medicine, for the assessment of the working capacity of the employee, medical diagnosis, the provision of health or social care, or treatment or the management of health or social care systems, and services on the basis of Union or Member State law, or pursuant to contract with a health professional and subject to the conditions and safeguards referred to in paragraph 3.
Birmingham Hospice keep records about your health and any treatment and care you receive. This helps to ensure that you receive the best possible care. Records we hold include:
- Basic details about you such as address, date of birth and next of kin.
- Contact we have had with you.
- Notes and reports about your health and any treatment and care you have received.
- Results of any investigations such as X-rays and tests.
- Relevant information from other health professionals or those who care for you and know you well.
- Information, as a patient, you may have supplied us with.
Birmingham Hospice relies on legitimate interest to contact you with matters of a non-marketing nature; for example managing Gift Aid, management of regular giving payments or lottery membership, thanking for support, to maintain accuracy and keep the information we hold on our secure database up to date, to answer your questions, queries or requests, for financial analysis and trend performance, profiling and segmentation purposes to satisfy our business and strategic objectives including wealth profiling.
We may collect personal information about you when you take part in one of our fundraising events or challenges, make a donation, play our lottery or raffles, sign up to Gift Aid in our charity shops, apply to work or volunteer with us, or use our website. Our lawful basis for this data is legitimate interest.
Personal information is information that can be used to identify you. It can include your name, date of birth, email address, postal address, landline telephone number, mobile telephone number, bank account details, credit/debit card details (this information is stored on Stripe) and whether you are a UK tax payer so that we can claim Gift Aid (please rest assured we do not collect information about your actual tax payments, just whether you are a tax payer).
We collect personal information about you when you ask about our activities, register with us (for example, registering to receive charity communications), make a donation to us, volunteer, register for an event, engage with us via social media , play our lottery, order products and services (such as merchandise and email newsletters), or otherwise give us personal information.
If you do nothing other than read pages or download information from our website, we may gather information about this use, such as which pages are most visited and which events or activities are of most interest. This information can be used to help us improve our website and services, and ensure we provide you with the most relevant information and best service. Wherever possible, the information we use for this purpose will be aggregated or anonymised i.e. it will not identify you as an individual visitor to our website. More information can be found in the section below entitled ‘Our Website’.
We do not usually collect sensitive personal information about you unless there is a clear reason for doing so, such as participation in an event where we need this information to ensure we provide appropriate facilities for you. We may collect health information if you tell us about your experiences of the hospice (for example, if you act as a case study for us); however, we will make it clear to you when collecting this information what we are collecting, why and how we will use it.
If you are a patient then the leaflet ‘How we use your information’ will apply as well as this statement.
What is wealth profiling?
Birmingham Hospice is extremely grateful for donations of any size. A large quantity of our income comes from our wonderful community of supporters; from bake sales, to participation in fundraising events, gifts to our appeals, or in memory of loved ones, gifts from companies or Trusts and Foundations, customers at our retail shops, lottery members and gifts in wills. All of this support enables us to keep providing the support we deliver to families in our area.
Some people are in the fortunate position of being able to make large gifts and are kind enough to consider doing so. It is important for us to be able to identify which of our supporters might be able to help in this way and to develop a personal relationship with them in a way which suits the supporter.
As a fundraising organisation, we may occasionally undertake in-house research and from time to time engage specialist agencies such as Prospecting for Gold to gather information about you from publicly available sources, for example, Companies House, the electoral register, company websites, ‘rich lists’, social networks such as LinkedIn, political and property registers and news archives.
We may also carry out wealth screening to fast track the research using our trusted third party partners. You will always have the right to opt out of this processing. We may also carry out research using publicly available information to identify individuals who may have an affinity to our cause but with whom we are not already in touch. We also use publicly available sources to carry out due diligence on donors in line with our charity’s Gift Acceptance Policy and to meet money laundering regulations.
This research helps us to understand more about you as an individual so we can focus conversations we have with you about fundraising and volunteering in the most effective way, and ensure that we provide you with an experience as a donor or potential donor which is appropriate for you.
We believe that supporting charities is rewarding for donors and that it is important that we make people aware of opportunities to help fund the work of Birmingham Hospice. Acknowledging the benefit to both supporters and the charity of such philanthropic relationships we are proud to ask for larger sums in the right way, and at the right time, from those who we identify and who then indicate that they may wish to help us with big gifts.
We pride ourselves on protecting your data and therefore advise that your data will not be shared with any third parties. In order to protect our supporters, no public acknowledgement will be disclosed if any large gifts are given (e.g. publishing people’s names etc. unless consent has been given for us to do so).