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Retail Communications Officer

Are you a creative communicator who wants their work to make a real difference?

Closing Date:  13th May 2026

Interview Date: First stage 27th and 28th May – over Teams, Second stage 5th June 2026- On Site

Location:   The role requires regular on-site presence to support shop teams. We offer flexibility in working locations where operationally appropriate, including some opportunity for home working. Flexible and compressed working patterns are supported, and we welcome conversations about individual requirements
Hours:  37.5 hours per week
Salary:   Corporate Band F – £30,184 – £35,591 per annum
DBS Requirement:  Basic Check

Birmingham Hospice is looking for a talented and driven Retail Communications Officer to join our Income Generation and Marketing Team. This is a brand-new role – an exciting opportunity to shape something from the ground up and make it your own.

Our hospice’s retail estate is growing fast. With 26 shops and more on the way, retail is a vital source of income that helps us care for hundreds of patients and families across Birmingham each year. But to make the most of that opportunity, we need brilliant communications and marketing support behind it.

As our Retail Communications Officer, you’ll be responsible for delivering marketing for our shops, for retail-led events, our house clearance service, furniture collections and new store openings – driving footfall, awareness and income through creative campaigns, standout social media content and strong community relationships. You’ll be a trusted partner to our Retail Team, helping to build a consistent, professional presence for every shop in its community – and playing a key role in the growth of our retail offering.

You’ll work closely with our Retail and Communications teams, building real partnerships, supporting volunteer and staff recruitment, and helping ensure every one of our shops has a consistent, professional presence in its community.

What you’ll be doing

  • Creating and managing campaigns that drive retail income, donations and footfall.
  • Building and maintaining a strong retail presence on digital channels.
  • Marketing house clearances, furniture collections and new shop launches.
  • Supporting volunteer and staff recruitment through compelling storytelling and employer brand content.
  • Monitoring campaign performance and reporting on key metrics, using insight to refine and improve activity.
  • Equipping the Retail Team with tools, templates and training to ensure a consistent brand presence across all shops.

What we’re looking for:

  • A background in marketing, communications or PR.
  • Confidence across digital channels including social media, email and content management.
  • Strong creative skills – you can write, design and produce quality content.
  • Excellent project management and the ability to manage multiple priorities.
  • A collaborative, relationship-driven approach.
  • Ideally, experience in retail, charity or income generation marketing (though not essential).

 

Why work at Birmingham Hospice?

At Birmingham Hospice, our people are united by compassion, kindness and a shared commitment to making a difference.

By joining us, you’ll be part of an organisation that:

  • Puts patients, families and people first
  • Values respect, honesty and collaboration
  • Encourages learning, reflection and improvement
  • Supports flexible and inclusive ways of working
  • Offers the chance to do work that is genuinely meaningful

 For further information about this role please email Head of Communications and Marketing, Louise Allen, at louise.allen@birminghamhospice.org.uk

For more information, please read the  job description

"The team and colleagues are all very supportive and we really see the difference we can make."

SallySally, People Team Manager at Birmingham Hospice, has worked here for seven years.

“I love my job as it’s very varied – one day I can be meeting our new starters at our induction day, another day I can be supporting a wellbeing event and then on another day I can be testing our HR and Payroll system as part of an upgrade. There are lots of opportunities to get involved.

“The team and colleagues are all very supportive and we really see the difference we can make in the People Team to our colleagues, volunteers and the patients we support.”

Equality, Diversity and Inclusion

The hospice is committed to developing a dynamic and diverse team, representative of the communities it serves. We ask you, therefore, to complete the Equal Opportunities monitoring form to help us in this aim.

We value each person as an individual – whether they are colleagues, patients, family members, carers or supporters, every person matters. We embrace diversity of culture, background and environment knowing it enriches our workplace and our relationships with our local communities. We are committed to building a culture of inclusion and belonging. We would love to hear from you, about what makes you uniquely you and how this opportunity will support you to succeed.

Our Values

Our values are at the heart of everything we do as we continue in our mission to enable more people from all communities to access the care of their choice at the end of life.

Kindness
Togetherness
Positivity
Openness
Respect
Innovation