Birmingham Hospice’s much-loved Bulls in the City art trail has won the Festival or Event of the Year accolade at the prestigious annual Birmingham Awards.
Now in its 11th year, the awards pay tribute to Birmingham’s people, culture and creativity, celebrating unity, pride and progress across the city.
The award recognised the positive impact of Bulls in the City, which brought 128 brightly coloured sculptures to our communities.
and Steven Farmery-Vigus with judge Bradley Morrison at
the Birmingham Awards.
Over eight weeks last summer, it attracted more than 185,000 visitors, generated almost £5 million in economic impact for Birmingham and raised an incredible £241,000 net profit for the hospice, which helped provide specialist palliative and end of life care.
The trail also helped significantly increase footfall in the city centre, while 81 per cent of trail-goers stopped to eat and drink and more than a third visited attractions they never visited before.
A Learning Programme also engaged 76 schools and 10 community groups, while a pop-up shop in the Great Western Arcade welcomed thousands of visitors.
Volunteer Richard Green was also shortlisted for Community Champion of the Year in recognition of his dedication and support for the hospice.
John Hurley and Amy McNaughton-Brown from Birmingham Hospice’s Community Fundraising Team, Trustee Steven Farmey-Vigus and Richard collected the award on Saturday night at the Eastside Rooms.
Lucy Watkins, Birmingham Hospice Director of Business Development and Partnerships, said: “This award is a testimony to the hard work of everyone who helped to make Bulls in the City such a tremendous success.
“The trail was more than just about fundraising, it brought artists, businesses, schools and volunteers together and attracted tens of thousands of visitors to our city.”
