At Birmingham Hospice, our teams are united by a shared purpose: to improve the quality of life for people living with life-limiting conditions, and to support their families and loved ones during some of the most challenging times they will ever face.

We are seeking to appoint a proactive and commercially minded Sponsorship & Advertising Executive to develop, sell and manage sponsorship and advertising opportunities across hospice publications, campaigns, events, and physical environments.

This is an exciting new role designed to create a sustainable income stream, strengthen corporate relationships, and take advantage of opportunities generated by fundraising and marketing activities. With achievable targets focused on securing sponsorship for key publications, materials and initiatives, the postholder will play an important part in supporting the hospice’s long-term ambition to grow voluntary and commercial income beyond traditional fundraising streams.

Why This Role Matters
Sponsorship and advertising represent a significant opportunity for the hospice to diversify income. We need someone who can fill this gap by bringing the commercial focus and professional sales expertise required to identify, develop and manage these opportunities effectively, ensuring they deliver value both for the hospice and for partner organisations.

What You’ll Do

• Identify, develop and sell sponsorship and advertising opportunities across hospice publications, campaigns, events and on-site environments.
• Build and maintain strong relationships with local and regional businesses and partners.
• Create tailored sponsorship packages and advertising solutions that align with organisational values and brand.
• Manage the full sales cycle, from prospecting and pitching through to delivery and reporting.
• Work collaboratively with the Corporate and Community Fundraising, Events and Marketing teams to ensure opportunities are maximised, coordinated and aligned with the wider fundraising and marketing strategy.
• Monitor income performance and contribute to future growth plans for commercial partnerships.

About You:

• Proven experience in sponsorship sales, advertising sales, business development, or commercial partnerships.
• Strong relationship-building and negotiation skills.
• Confident communicator with the ability to pitch ideas persuasively.
• Organised and self-motivated, with the ability to manage multiple opportunities simultaneously. Collaborative approach and commitment to supporting a cause-driven organisation.
• Understanding of the charity or healthcare sector is desirable but not essential.

What We Offer

• The opportunity to shape and grow a brand-new income stream.
• A collaborative, supportive working environment.
• The chance to make a real difference in supporting hospice care for local families.
• Puts patients, families and people first
• Flexible and inclusive ways of working
• Competitive salary, generous holiday entitlement
• Wellbeing programmes, Reward Gateway retail discounts & financial tools

For further information or an informal chat, please email: rebecca.richards@birminghamhospice.org.uk

For more information, please read the  job description