The Chocolate 5K

Don’t be a flake… sign up today for Birmingham’s tastiest fun run! 🍫

The Chocolate 5K is back and sweeter than ever before. Get your early bird tickets now for a delicious discount and join us at Rowheath Pavilion on Saturday 29 March for Birmingham’s tastiest fun run.

This family-friendly fun run through scenic Bournville promises lots of chocolatey goodness along the way, and its all in support of local people living with a terminal diagnosis, and their loved ones.

On the day

You’ll arrive at Rowheath Pavilion (B30 1HH) from 9.30am, ready to set off on your chocolate-filled adventure at 11am. Make your way through the parks and streets of Bourneville, passing chocolate stations at each kilometre to receive a well-deserved treat to pop into your goodie bag. Cross the finish line back at Rowheath Pavilion to receive your medal and celebrate! The Chocolate 5k is for absolutely anyone and everyone; walk, run or jog with your friends, family, co-workers, or furry friends… or if you prefer, just yourself! With plenty of treats to go round, we can all join the club.

Our early bird tickets are now on sale, but hurry… don’t be too choco-late signing up for this offer – early bird prices finish at 11.59am on Monday 16 December!

Early bird ticket prices:

Standard ticket prices:

• Adult (18 and over): £15

• Child (under 18): £12

• Adult and Child (one adult and one child): £25

• Family (two adults and two children): £50

• Under 5’s (with goodie bag): £3

• Under 5’s (without goodie bag): FREE

Upon signing up, you’ll be able to download your fundraising guide. We are trying to save on postage this year, but if you would like to receive one in the post, please do just let us know. These guides are filled with everything you need to know in the run-up to this event, making your preparation as simple and sweet as possible.

Event FAQs

Who can take part in this event?

The Chocolate 5K is an event for everyone.

We welcome participants of all ages and fitness levels; you can walk, jog or run your way around the chocolately course at your own pace with your friends, family or solo!

Children of all ages can take part – the course is suitable for pushchairs and wheelchairs. If you have a child under five joining you, there is the option for them to take part for FREE (and not receive a goodie bag).

If you need assistance, you’re welcome to bring a carer or aide with you to the event free of charge; please just inform the Events Team when you are signing up and again at the registration tent on the day, so we can take note of this.

We can provide chocolate alternatives for participants with dietary requirements e.g. vegan.

Is there a deadline to sign up by?

You will be able to sign up online until midday on Wednesday 26 March 2025. After this, you will be able to sign up on the day at our Events Village, however, please know prices will differ and entries will be available on a first-come first-serve basis.

Can I bring my dog?

Yes, but be aware there will be chocolate all around which can be very harmful to dogs. We can’t take any responsibility for the health and safety of any pets attending on the day, so please ensure any four-legged friends are kept a close eye on to avoid any risk of chocolate consumption, as this can be deadly. There will be no vet medic present on the day, so please bare this in mind.

Is there a fundraising target?

There is no minimum sponsorship for this event, however we do ask for everyone to raise as much as they can. There’s no donation too big or small, and every penny makes a difference. To say thank you; there will be special treats in store for raising certain milestone amounts like £50!

Why not pledge to raise one of the below amounts to receive a treat as a thank you when hitting your target? Hit one of the below fundraising milestones, in return for the following:

Pledge to raise £25, receive an exclusive Chocolate 5K wrist sweatband

Pledge to raise £50, receive an exclusive Chocolate 5K head sweatband

Pledge to raise £100, receive a special Chocolate 5K t-shirt

Pledge to raise £175, receive all three items to kit-kat yourself out from head to toe!

Can I sign up as a group?

This event is perfect for all the family, and there are special discounted tickets for groups signing up, such as our ‘family ticket’ for two children and two adults. We also have ‘adult and child’ tickets available!

What should I wear?

Whatever you’re comfortable in to do a 5k fun run.

If you want to embrace your inner Oompa Loompa or favourite chocolate snack, fancy dress is encouraged!

Volunteering at The Chocolate 5K!

If a 5k isn’t your thing, you can still make a difference by joining our dedicated team of volunteers. We’re looking for people to help with giving out chocolate, marshalling and providing refreshments.

Just let our chocolate-squad headquarters know you wish to lend a hand. Afterall, we simply couldn’t run our events without our incredible volunteers, just like Willy Wonka couldn’t run his factory without his trusty Ooompa-Loompas!

Simply get in touch with the Birmingham Hospice Events Team for more information on events@birminghamhospice.org.uk or 0121 465 2009.