Closing date: 15 November 2024
Interview date: 25 November 2024
Department: Income Generation & Marketing
Hours: Full time
Duration: Permanent
Salary: Pay Band F £23,042 – £29,961 per annum
Events Officer
Join our team
Are you an experienced, event fundraiser who enjoys building long lasting relationships with charity supporters and wanting to make a difference?
If so then we have a fantastic opportunity for a dedicated, enthusiastic Events Officer to join our Income Generation Team.
Working to support the Birmingham Hospice brand, this varied role will lead on the delivery of a diverse portfolio of events and challenges including fun runs, adrenaline seeking challenges and in-memory gatherings. The successful candidate will have a friendly and engaging personality and enjoy speaking to charity supporters face to face, over the phone and via email.
Reporting directly to the Senior Events Manager this role will work to grow income generation and profile of the charity through effective administration, supporter engagement and marketing of the events calendar, ensuring that maximum participation and income is achieved. This role will allow you to use your creativity to proactively seek new income generation opportunities through event management. You will be a highly organised and motivated individual with excellent time management and written and verbal communication skills.
The ideal candidate will have experience of managing a portfolio of events with proven success of reaching and exceeding participant and income targets. You should also have knowledge and experience of working with a range of external suppliers and volunteers and have a proven ability to build relationships at all levels. Experience of using CRMs systems is also advantageous.
For further information about this role please email Rebecca Richards, Senior Events Manager on rebecca.richards@birminghamhospice.org.uk.
Please note, you are required to complete the application form; CVs alone will not be accepted.
Main Responsibilities
Income Generation
- Using sector knowledge research, create and manage a portfolio of events to meet annual income and expenditure targets, identifying opportunities for year-on year-growth and potential expenditure savings.
- Work with the Senior Events Manager to implement an annual programme of events activity and contribute to the development of an annual events strategy through market research and recommendations.
- Develop feasibility studies for new events and present them to the Senior Events Manager, using your knowledge of fundraising events to persuade and influence key decision makers.
- Keep abreast of new trends and income generation opportunities in the events arena.
Event Support
- Deliver and support events from concept to completion
- Lead on all communications and negotiations with suppliers of designated events to minimise costs and maximise marketing opportunities.
- Ensure a gold standard supporter journey is delivered to all event participants, looking for opportunities to improve supporter retention where possible.
- Work in partnership with the supporter experience team to create and administer event registrations, welcome packs, thanking and retention materials for each event participant.
- Update Donorflex with new event participants and record all participant communications.
- Ensure all supporter journey materials are kept up to date and relevant.
- Lead on the recruitment of volunteers to support events.
- Attend all hospice events and support the wider events team with attendance at third party events.
- Support event participants through their fundraising journey with regular telephone and email communications, provision of fundraising materials and event updates.
- Where required, support Events Team colleagues with the organisation and delivery of other events
Event Marketing
- Lead on the creation and distribution of all marketing materials for designated events
- Develop and deliver promotional activities to publicise the events calendar internally across both hospice sites, to Birmingham Hospice’s supporter base and externally to the wider Birmingham and Sandwell community, to include:
- Management of information stands and displays at various events and venues to promote Birmingham Hospice events, taking the opportunity to also cross sell other fundraising campaigns
- Design and fulfilment of direct mail and email communications
- Planning and writing copy for social media and web marketing
- Working closely with the wider fundraising team to promote events to their supporter base
- Production of internal communications and displays across both hospice sites
- Hosting of information evenings, working with external suppliers to source speakers, book venues and provide catering
- Research and identify new target audiences for the promotion of events.
- Work with the Marketing and Communications team to obtain patient and bereaved families case studies and stories.
Brand development and reputation
- Ensure all event communications and marketing collateral adhere to and promote Birmingham Hospice brands and reputation.
- Operate as a fundraising spokesperson and be an ambassador for the charity, attending networking events, press calls, radio and TV interviews when required.
- Monitor potential opportunities and threats and ensure internal and relevant external audiences are aware of both.
- Represent Income Generation and Marketing on charity committees and actively participate in other charity wide projects when required.
Budgeting and Reporting
- Manage a set budget for designated event expenditure.
- Produce event income and expenditure budget reports with KPIs for each area of activity, demonstrating achievement of fundraising targets and event objectives.
- Produce robust evaluation event reports to inform future strategies and make recommendations for areas of improvement.
- Manage stock control and utilisation of all fundraising collateral and merchandise and work with the Fundraising Marketing Manager to ensure that the fundraising team have fit for purpose resources.
Beccy Richards and Nat Humphrey in our Events Team work hard throughout the year to deliver our Rainbow Rush, Ride the Reservoir, The Chocolate 5K, Memory Walk and much more!
Both Beccy and Nat joined us in the autumn of 2021. They play a crucial role in planning events behind the scenes, securing venues and suppliers, carrying out feasibility studies, writing up risk assessments and method statements, and recruiting volunteers months in advance, as well as promoting the event to participants and making sure everything goes well on the day.
They also look after our participants in external events including Birmingham Running Festival, Tough Mudder and the London Marathon.
Nat said: “No day is ever the same when working in events! It can be so full on, especially the weeks leading up to the actual day, with the lugging of equipment and 4am starts. It’s always such a thrill though, and the feeling you get when everyone is having the best time at the event you’ve been working so hard on for so many months, just makes it all worth it!”
The hospice is committed to developing a dynamic and diverse workforce, representative of the communities it serves. We ask you, therefore, to complete the Equal Opportunities monitoring form to help us in this aim.
We value each person as an individual – whether they are colleagues, patients, family members, carers or supporters, every person matters. We embrace diversity of culture, background and environment knowing it enriches our workplace and our relationships with our local communities. We are committed to building a culture of inclusion and belonging. We would love to hear from you, about what makes you uniquely you and how this opportunity will support you to succeed.
Our Values
Our values are at the heart of everything we do as we continue in our mission to enable more people from all communities to access the care of their choice at the end of life.